Name your images like a pro: the underrated branding trick you're probably ignoring

Let's talk fast.

You spent hours making that website look perfect: elegant, attractive, and in line with the brand. You had the product photos, the banners, the entire aesthetic meticulously crafted. But do you know what most brands forget?

The damn image names.

Yes. Those little .jpg and .png files hidden behind the curtain? They're talking to Google, your customers, and the algorithm gods... and if you don't name them properly, you're missing out on free SEO power, better accessibility, and a cleaner workflow. So let's fix that, folks.

Regla n.° 1: dejar de subir contenido "IMG_0345.jpg"

That's not a name. That's your camera wasting time.

Name your images with intention and purpose, just like everything else on your site.

❌IMG_9482.jpg

✅ frente-mazo-tarot-oraculo-del-caribe.jpg Use keywords.

Use logic. Make it mean something.

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Rule #2: Use hyphens, not underscores or spaces

Spaces in URLs become %20. That's awful.

Underscores? Search engines treat them like glue. But hyphens?

Wow!

✅ portada-editorial-guía-espiritual-2025.jpg

✅ editorial-cover-spiritual-guide-2025.jpg

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Rule #3: Write everything in lowercase. Stay calm.

You're not yelling at your browser. You're naming files.

All lowercase, no drama.

❌ THEHAPPIESTLIONESS-FINAL.PNG

✅ the-happiest-lioness-final.png

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Rule #4: Add the flavor of SEO

Your image titles are an excellent resource for keywords.

Is that product "handmade in Tulum with organic coconut oil"? Thank goodness!

✅ organic-coconut-body-oil-Tulum.jpg

Don't spam. Be authentic. But include the keywords people are searching for.

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Rule #5: Organize Like a Zen Master

Create a naming system and stick to it like it's your barber's fade routine.

Here's a plan:

css CopyEdit [category]-[subcategory]-[description]-[size/variant].[extension]

Examples:

• product-lip-balm-mint-mini.jpg

• blog-spiritual-wellbeing-tips.jpg

• event-jungle-retreat-mexico-2025-banner.webp

If you have different versions, label them.

• banner-home-page-retina.jpg

• logo-thl-square-white.svg

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Bonus: Use a spreadsheet if you're interested

Categorize your images as a mature brand:

Category	Subcategory	Description	File name
Product	Bálsamo labios	Mint & Coconut	product-lip-balm-mint-coconut.jpg
Blog	Rituals	Full Moon Tips	blog-tips-for-full-moon-rituals.jpg

Need a template? We have one. Contact us.

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In summary

If you're building a brand with style, soul, and precision,

don't let your backend look disastrous.

Name your files as if your images depended on it, because they do.

That's how bosses work.